Reality show currently appears in this way: the core survival and competitive, the wild reality show, the environment for the spectacle of the original multi—region, the most typical of the United States (Survivors) series, my all time favorite among all reality shows. They are just digging the audience that can grasp the thrill element to enhance the attractiveness ratings to obtain substantial return. Actually, reality TV shows is entirely western part of the Culture Industry.
Admittedly, these programs do have with the people’s daily lives and experiences coincide this may be one reason for the audience they attract, But more importantly, the program is hidden behind the commercial and business capital of the logic. And this is the Culture Industry in the entire television business logic.
Adorno said, the culture industry product as a commodity, it is all the motivation to put the pursuit of profit devoted to various cultures. Formally, the culture industry is now straightforward to put efficiency into the first place, its ultimate purpose is to pursue profits. The culture industry product as a commodity , is a cost—effective, and therefore can be traded.
From this perspective, reality show have been treated as commodities to be traded, because you want to play the program must first obtain broadcast rights funding, while the broadcast The reason to buy the broadcasting rights were nothing more than to derive greater Economic benefits. The purpose is to collect from the advertiser that advertising costs can be realized. In television culture industry, television programs and the homogenization of content and business logic of the internal operation is obvious.
TV has been or is becoming a consumer culture, and today’s consumer culture is a pleasure culture, and television programs are fully exploited with pleasure significant resources. hidden in people’s hearts desire to become a physical material they choose to direct basis. In <survivors> in a brutal competition for human consumption in the infighting and intrigues. In these programs, sex, privacy, and brutal competition is not only constitute an important element in the program, and became the program itself, and they’ ve become important elements to attract audiences. In <survivors> such programs, the money become the only goal, in order to focus on conflict and the digestion of the living conditions of people in real life and goals of diversity; show strongly stained people to achieve their goals by any means, exposing all the dark side of human nature, at the same time cooperation, mutual assistance, tenderness side of human nature is good and others were the greatest degree of weakening.
Today,many television stations are under the control of commercial capital, and therefore must follow the business logic, commercial capital purpose of profit, the West is the current reality show, is an effective carrier, such as the United States <survivors> to create the nation’s highest continuous thirteen weeks top of the ratings, the ratings up to 28, its advertising revenue also set a single set of 3 36,000,000 in the price. The reality show is the culture industry in the television ratings can be achieved by the business logic of the carrier, the ultimate goal is to maximize Economic benefits. The reason why China introduced the West to mimic and even reality TV show, nothing more than also see such programs received high ratings bring good Economic returns.
沒有留言:
張貼留言